Title: NARCISSUS TRANCE
Location: E:ventGallery, 96 Teesdale Street, London E2 6PU
Description: The exhibition explores McLuhan’s premise that the technological dynamics of the present are concealed from human perception via an innate protective mechanism he defined as the Narcissus Trance. A process that anaesthetises the nervous system in order to allow technological media to merge with the mind. During the advent of consumer electronics, McLuhan warned that the new dawning age of instantaneity would produce an accelerated phase of transition that would lead ultimately to ‘pain and identity loss’ in humanity as the nervous system struggled to compensate for an ever increasing rate of change. He believed the only hope for the future given this predicament was to break the feedback loop imposed by the trance, and instead access technological media through a state of active conscious awareness. Within his ambition he proposed artists to be the instigators of this mass shift in perception.
Date: 2010-07-09
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